Beverly Hills personal trainer Jim O’Connor has some advice. But the advice isn’t actually for you. It’s for other personal trainers who are having trouble marketing their services.
So let’s take a look at what he says and see if there isn’t something useful that you could use to help yourself.
… a majority of hard working fitness professionals… are making 3 huge fitness marketing mistakes…
So he’s talking to other trainers, and he has isolated three major mistakes that they are making in their marketing. We can see he is organized, and he knows that he needs to break things down to a simplicity that people can follow.
The most costly of the three is not creating, and using a fitness marketing plan.
Lack of planning applies to weight loss as well. How? Well, if you really want to get results you need a clear idea of where you stand now, where you want to end up, and how you’re going to get there.
It sounds simple, but it’s a vital step that many people leave out.
What’s point number two?
…is the lack of consistency, patience, and tracking of any marketing for fitness tactic. Trainers give up too easily…
You can use these recommendation for weight loss too. He mentions consistency. Certainly keeping a regular schedule, with well regulated food intake and adequate physical activity will maximize your results.
And patience? Let’s face it. It takes time to lose weight. You’d like to have it all gone today. We all would. But those who are successful, who lose weight and keep the weight off, do it steady and gradually.
As you lose weight you sort of “grow into” your new lower weight. You adjust mentally and physically, and you avoid the stress and strain of sudden losses and sudden gains that are so damaging to your metabolism.
Then he mentions tracking. Keeping track on a daily basis — your food intake, exercise including what you did and how long you did it, and graphs of your weight — will keep you focused on your long-term results.
…third most costly personal trainer marketing mistake fitness pros make, according to O’Connor, is not valuing the continuing education…
There is a lot to know about weight loss. You don’t need an advanced degree, but you should be fairly knowledeable about nutrition and the way bodies work. If you’re not it’s just too easy to get confused and lose track of what really works.
That’s how they keep selling those worthless gimmicks and harmful fad diets year after year. They couldn’t do that with an audience that really knew their stuff. So the more you know, the more successful you’re going to be.
There you have it — Jim O’Connors three principles and how you could apply them to be more successful with weight loss.
By the way, if you’re ready to lose weight, make sure you get a copy of Dr. Dan’s Super Weight Loss Plan. It covers everything you need to know and do to get to your goal weight and stay there.
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